LUNIFAI
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Proposal for Wice It Up

AI Lead Generation System for Wice It Up.

How you go from one prospect meeting a month to a full calendar of qualified UK clients, without touching the outreach yourself.

Issued August 05, 2026 Valid until September 04, 2026 Ref prop-3172c3d4
Executive Summary

What this engagement does and why it matters

Right now, all new business arrives through personal networks and word of mouth, producing one to two new clients per year against a stated goal of two to four per month. This engagement installs a done-for-you multichannel outbound system, email and LinkedIn, that books qualified prospect meetings directly to the calendar, with every reply handled within 15 minutes. The guarantee is 15 qualified meetings in 60 days from launch, or the setup fee is refunded.

The problem

What's slowing your growth

Before implementing any solution, the problem has to be clear. Here's what came out of our call.

01

No outbound system exists

Every client you have won came through your business partner's Chinese network, word of mouth, or a chance location connection. You mentioned roughly one prospect meeting per month and one to two new clients per year, not because the work is weak, but because there is no outbound machine running at all. When both founders are locked in production, demand generation simply stops.

02

No offer to anchor outreach on

On the call you distilled your pitch to 'high quality at a reasonable price with fast turnarounds.' That describes a capability, not an offer: there is no outcome, no timeline, no guarantee for the buyer. With a portfolio that spans Apple and Coca-Cola commercials down to £250 showreel scenes, your messaging tries to speak to everyone and lands with no one. Before any outreach campaign can work, the offer architecture has to come first.

03

23 clients missed per year

You said your goal is two to four new clients per month, against a current run rate of one to two per year. Even at the conservative end, two new clients per month against your current one to two per year means you are missing roughly 22 to 23 new client relationships every year. At £8,000 average annual value per client, that is a shortfall of approximately £176,000 to £184,000 in annual recurring revenue, compounding each year the gap stays open.

04

One channel you do not control

Every route into the business runs through someone else: your business partner's network in China, a past client, or the location a shoot happened to be on. You described two years of volatility on that basis. Concentration like that is fine while the channel holds and fatal the moment it shifts, and there is no second channel to fall back on because one was never built. Word of mouth is an outcome of good work, not a system you can turn up when you need clients in a particular month.

The solution

How we solve it

Here's how the LUNIFAI offer directly addresses each of the problems above.

01

A full outbound machine, built for you

I define your ICP, scrape and verify targeted lists from LinkedIn and Google Maps, write copy in your voice, and run simultaneous email and LinkedIn sequences on your behalf. You get qualified meetings booked directly to your calendar without any involvement in the prospecting process. The first qualified conversations can begin arriving within two to three weeks of kickoff, before your email infrastructure has even finished warming up.

02

Offer architecture in week one

The 45-minute offer workshop in the first week is the highest-leverage step in the engagement. You agreed on the call that you need this, and it gates everything else. I work with you to define a specific outcome, a timeline, and a guarantee that your target market can act on, then build multiple angles to A/B test across your ICP segments: high-end commercial clients and emerging talent can be addressed with different hooks from the same infrastructure. The market decides which angle wins; I scale that one.

03

15 qualified meetings in 60 days

The guarantee is 15 qualified meetings in 60 days from campaign launch, or you get the setup fee refunded. Every reply from an interested lead is handled by me within 15 minutes, follow-up included, until the prospect books or declines. You receive an opportunity alert in Slack, and the meeting lands in your calendar. You show up to close. At your stated 40% close rate across 15 meetings, that is six new clients from the first campaign cycle alone.

04

6 new clients, £48K in new revenue

Six new clients at your £8,000 per-project entry point is £48,000 of new revenue out of the first 60 days of live campaign, built entirely from figures you gave me on the call. Held at that pace, 15 qualified meetings per 60-day cycle is 90 meetings a year, and at your stated 40% close rate that is 36 new clients, inside the two to four a month you said you wanted. The hours you and your business partner currently spend on networking events and chasing referrals go back into production and closing.

The system

How this actually gets done, step by step.

01
Offer architecture

The 45-minute workshop in week one. We define the outcome, the timeline and the guarantee your market can act on, then split the angles: high-end commercial work and emerging talent are sold differently from the same infrastructure.

02
Sourcing

Companies scraped from LinkedIn Sales Navigator and Google Maps against the criteria we lock in onboarding. UK-based accounts built as their own list, so the pipeline stops depending on anyone else's network.

03
Contact data

The right people found inside each company, their details enriched, and every email verified before it is ever used. Anything that cannot be verified is dropped rather than sent to.

04
Copy and infrastructure

Several angles written per segment, with your Apple and Coca-Cola work built in as proof. Separate domains and mailboxes warmed up across weeks one to three, so nothing touches your main domain or its deliverability.

05
Deploy and follow up

Sequences go out across email and LinkedIn together. Every interested contact is answered and followed up until they book or give a clear no, and the meeting lands in your calendar.

Why us

Why LUNIFAI

Guarantee with real teeth

15 qualified meetings in 60 days from launch, or the setup fee is refunded in full. You only pay per-meeting fees for meetings that actually land on your calendar.

Conservative promises, consistent over-delivery

Rather than inflating a headline number to win the deal, I set a floor I can reliably beat. Every client I work with long-term started with a guarantee I exceeded, not one I missed.

Inbox managed, not handed back

Competitors hand you a list or a sequence and walk away. I handle every reply, every follow-up, until the lead books or declines, so you are never left managing a cold inbox on top of production.

Built on your infrastructure

Domains, mailboxes, CRM, and automations are set up in your accounts. You own the system after the engagement. There is no vendor lock-in.

Who it helps

Who it benefits on your team.

01

You, as Director

You stop being the person who has to find pipeline and start being the person who shows up to close it. Every qualified meeting is already booked, briefed, and in your calendar before you join the call.

02

Your business partner, as Office Manager and Producer

With inbound volume handled by the system, your business partner can stay focused on project management and production oversight rather than splitting attention between delivery and ad-hoc client sourcing.

03

Your freelance network

A consistent flow of new clients gives your attached freelancers predictable work to step into, making it easier to keep the right people on standby and scale delivery without last-minute scrambles.

Done for you

One machine. You just show up.

Before the meeting
I run the entire machine
Infrastructure
DomainsMailboxesWarm-upDeliverability
Data
List scrapingEnrichmentVerificationRouting
Messaging
IcebreakersCopywritingWinning angles
Channels
LinkedIn SequenceEmail Sequence
CRM
Custom Airtable CRMPipeline buildCRM hygiene
Appointment setting
Reply to every interested leadFollow-ups on your behalf until booked or a clear noBooked to your calendar
MEETING BOOKED
After the meeting
All you do
  • Show up to the call
  • Pitch and close, like you always do
  • Update the CRM stage
Free bonus

Custom dashboard and funnel tracker

Your own live dashboard: campaign performance, reply and booking rates, and a full funnel tracker from first touch to closed deal, so you can see exactly what the system is producing without asking for a report.

Worth £3 000, yours free
Scope of Work

Scope of work and deliverables.

Onboarding & Infrastructure Implementation

Month 1
  • Onboarding calls (1-2h) and tool handover
  • Tools & software configuration
  • Priority Slack support (24h business days + express slot Thu/Fri 4pm-6pm CET)
  • Google Drive setup with document structure
  • APIs & integrations configuration
  • Domains and email addresses warm-up
  • Scraping and leads list building
  • Data enrichment + icebreaker generation
  • Sequences writing + A/B testing variants
  • Complete booking system setup (Cal.com/Calendly)
  • CRM pipeline tracking setup
  • Appointment setting, replies to leads & follow-ups
  • Strategy call every 2 weeks (30 min)
  • LinkedIn launch, week 2
Scope of Work

Scope of work and deliverables.

Activation & Optimizations

Month 2 & beyond
  • Email/multichannel campaign launch, week 4
  • Priority Slack support (24h business days + express slot Thu/Fri 4pm-6pm CET)
  • Continuous system & campaign optimization
  • Appointment setting, replies to leads & follow-ups
  • Strategy call every 2 weeks (30 min)
  • Analytics tracking and dashboards
Timeline

Milestones and timeline.

Here's the sequence of phases after signing.

Month 1 Onboarding & Infrastructure Implementation
Month 2 & beyond Activation & Optimizations
01
Week 1

Onboarding & ICP. Domain setup and mailbox warmup begin.

02
Week 2

Lists & copy. LinkedIn outreach starts.

03
Week 3

Warmup & QA. Sequences loaded, tested, validated.

04
Week 4

Campaign live. Opportunity alerts land in Slack and email.

The Guarantee
At least 15 qualified meetings within 60 days of full multichannel launch, about 90 days from signing, since domains and mailboxes need roughly three weeks to warm up first. If I don't hit that number, the setup fee comes back to you in full. Across that whole window you still only pay for meetings that actually took place, so everything you spend with me is tied to a result.
Roadmap

Where this goes next.

Not included in this proposal. These would be scoped and quoted separately, later.

01

Second ICP vertical launched

Once the primary campaign identifies the highest-converting segment, a parallel sequence targets a second ICP, either high-end commercial clients or the emerging talent and acting school market, with its own tailored offer and messaging.

02

Inbound content layer added

Outbound sequences generate replies and data on what resonates. That data feeds a content strategy, short-form social or LinkedIn thought leadership, that creates inbound pull alongside the outbound push.

03

CRM automation expanded

The Airtable CRM built in phase one can be extended with proposal tracking, client onboarding workflows, and automated follow-up sequences for existing clients, reducing admin overhead as volume scales.

04

Referral system formalised

Your existing clients already refer business informally. A structured referral programme, with templated outreach and tracked incentives, turns that word-of-mouth channel into a measurable and repeatable source of warm pipeline.

Ways of Working

What working with us looks like.

Step What happens Why it matters
01Onboarding & Platform Setup We configure all your tools according to best practices. Operational from day one. Save dozens of hours.
02Review call every 2 weeks 30-minute call every 2 weeks to review progress: leads generated, calls booked, and what we change next. Keeps everyone aligned and makes sure you always get the highest ROI leads.
03Weekly sprint We work every week generating leads for you and sending them to you via Slack and email. Our goal is to minimize meetings. You pay us to save time, not spend it.
04Simple communication We communicate via a shared Slack channel, and use it to chat and deliver updates (M-F 11am-6pm CET). Pre-existing workspace? No problem, we'll Slack Connect. New to Slack? We'll invite you to ours.
05Feedback loop We iterate campaigns based on your copy and market feedback autonomously, without you. The only thing you need to worry about is closing deals. Changes are delivered in the shared Slack channel once per week, pre-review.
06Peace of mind Peace-of-mind maintenance on all prior builds and systems. You don't need to worry about maintenance, systems, or additional charges.
Software

Software and platforms.

Monthly cost at your expense
£200 to £400

Depending on the volume to manage and the solutions your system requires. These are billed to you directly by each provider, never marked up.

Annual plans

Most platforms offer between 17% and 37% discount on annual commitments.

Volume purchases

Economies of scale reduce the unit cost on credits. AnyMailFinder, for example, is $870 for 100,000 credits ($0.0087 each) against $49/month for 1,000 credits ($0.049 each), an 82% saving on unit cost.

Combining both levers, annual plus volume, real savings reach 30 to 40% compared with standard monthly rates. I set this up for you at cost.

Investment

Your investment

Setup
£4 800 one-time
Per qualified meeting
£480/meeting
One setup, then you only pay per qualified meeting that actually took place.
Three month minimum, then 30 days' notice
The guarantee: At least 15 qualified meetings within 60 days of full multichannel launch, about 90 days from signing, since domains and mailboxes need roughly three weeks to warm up first. If I don't hit that number, the setup fee comes back to you in full. Across that whole window you still only pay for meetings that actually took place, so everything you spend with me is tied to a result.
Where this number comes from

Worked out from your numbers during the call, not from a fixed rate. LTV counts the first 12 months only, never more.

What one customer pays you per month, on average (AOV) £667
How long they stay, on average 12 months
What one customer is worth, year one (LTV) £8 004
What you close from qualified meetings 40%
What one meeting is worth £3 202
My share (15%) £480/meeting
What you keep (85%) £2 722/meeting

Setup. Billed once, before we start. It funds the infrastructure built in the first weeks.

Invoiced weekly, on meetings that actually took place only.

Investment

How the three months work.

The engagement runs three months minimum, which is the time the system needs to warm up and produce a fair read. Past the setup fee you commit to no fixed spend at any point: you pay per qualified meeting that actually took place, and nothing else. I carry the risk of the build, not you.

Week one begins on the day of signing, with your onboarding session. We configure your tools and automation platforms, handle authentication and access sharing, and lock the ICP and the angle together. The 45-minute offer workshop happens here.

LinkedIn outreach starts in week two, so the first opportunities can land before the email infrastructure is even ready. Domains and mailboxes warm up in parallel across weeks one to three, which is why the guarantee is measured from full multichannel launch rather than from your signature.

From week four the full engine runs: email and LinkedIn together, replies handled in minutes, meetings booked straight into your calendar, and a strategy call every two weeks. You only ever pay for the meetings that happen.

LUNIFAI
Terms

Contractual Terms

Proposal for Wice It Up · AI Lead Generation System

01Purpose

LUNIFAI provides automation, integration, AI development, and low-code/no-code services. Deliverables are detailed in the proposal.

02Obligations

LUNIFAI commits to mobilizing the necessary resources for proper mission execution and promptly informing the Client of any blockages. The Client provides necessary elements, validates deliverables within deadlines, and settles amounts due according to agreed terms.

03Liability

LUNIFAI acts as an integrator of third-party solutions (n8n, Airtable, etc.). It is not responsible for bugs or limitations of these tools. Its liability is limited to a best efforts obligation, excluding gross negligence. Commercial closing is exclusively the Client's responsibility.

04Payment

The setup fee stated in this proposal is invoiced and payable before onboarding begins, as it funds the infrastructure built in the first weeks. From then on the Client pays a fee per qualified meeting only, at the rate stated in this proposal. There is no monthly retainer and no minimum spend. Per-meeting fees are invoiced weekly, itemised by meeting date and attendee, payable within 7 days. Campaigns are paused if an invoice remains unpaid beyond 14 days. Software and API costs are at the Client's expense and are never marked up.

05Guarantee

LUNIFAI guarantees a minimum of 15 qualified meetings within the first 90 days of the engagement. Because cold email infrastructure requires roughly three weeks of domain warm-up before sending at full volume, this target is measured over the 60 days that follow the full multichannel launch (email plus LinkedIn running together), not from the contract signature date. If LUNIFAI has not delivered 15 qualified meetings by the end of that window, the setup fee is refunded to the Client in full. Meetings already delivered during that window remain payable at the per-meeting rate: the refund covers the setup fee, not the results produced. Any delay or interruption attributable to the Client pauses the measurement period for its duration.

  • Offer Architecture happens in week 1. The Client attends the session and signs off on the angle taken to market.
  • Messaging is approved within 48 hours. Copy sitting in an inbox is a campaign that is not sending.
  • LUNIFAI's copy is what goes to market. The Client is free to write an alternative version, which LUNIFAI will gladly run as an A/B test against its own.
  • Booked calls get attended, by the Client or by a closer, but somebody takes them.
  • The Client answers LUNIFAI within 24 hours when a lead needs them.
  • Sender accounts and calendar access are provided at onboarding, and the campaigns are neither paused nor restricted.

06What Voids the Guarantee

Two things void it: refusing the offer architecture work, and overruling LUNIFAI's copy. In either case LUNIFAI still builds and runs the entire system, but the 15 meeting guarantee no longer applies and the setup fee stops being refundable.

07Definition of a Qualified Meeting

A meeting counts as qualified when all of the following are true:

  • ICP match: the attendee's company matches the ideal customer profile we define together during onboarding (sector, company size, and geography).
  • Decision-making authority: the attendee is a decision-maker or a direct influencer on the buying decision (e.g. founder, director, head of brand or marketing), or the role you would normally sell to in a company of that type.
  • Genuine interest: the prospect has explicitly agreed to a scheduled call to discuss your services, fees, case studies or working together, booked into your calendar.
  • Attendance: the meeting takes place. A prospect who reschedules and then attends still counts. A one-off no-show does not, but I re-engage them at no cost and it counts once they attend.

08Contesting a Meeting

The Client has 48 hours after a meeting takes place to contest it in writing, stating which of the qualification criteria above it failed. A meeting not contested within that window is billable. This keeps what counts as a qualified meeting settled by the criteria above rather than renegotiated invoice by invoice.

09Termination

The engagement runs for a minimum of three months from signature. This is the period the system needs to produce a fair read: domains and mailboxes warm up across the first three to four weeks, and the campaign only reaches full multichannel volume after that. Past the three months, either party may end the collaboration at any time with 30 calendar days' written notice, with no penalty and no compensation. Beyond the setup fee the Client commits to no fixed spend at any point: meetings already delivered and not contested remain payable, and nothing else is owed.

10Ownership

Deliverables are licensed to the Client for exclusive use after payment. LUNIFAI retains its methods, tools, and technical structures.

11Applicable Law

This agreement is governed by Swiss law. Exclusive jurisdiction: courts of the Canton of Geneva.

Confidentiality

Confidentiality Clause

In the course of performing this contract, the Parties acknowledge that confidential information may be exchanged, in particular of a commercial, technical, financial, strategic, organizational nature or relating to know-how.

01Definition

Confidential information means all information, of any nature whatsoever, communicated in writing, orally, or by any other means, identified as confidential or whose confidential character reasonably flows from its nature or from the circumstances of its disclosure. This includes in particular: client data, internal documents, source code, software architectures, processes, mockups, databases, as well as any information relating to the activities, projects, or working methods of either Party.

02Obligation of the Parties

Each Party undertakes to: not disclose the confidential information to third parties without the prior written agreement of the other Party; use the confidential information solely for the purposes of performing this contract; take all necessary measures to ensure the protection and confidentiality of said information, at least equivalent to those it applies to its own sensitive information.

03Exclusions

The obligations under this clause do not apply to information: that has fallen into the public domain without breach by the receiving Party; already known to the receiving Party before its disclosure by the other Party; whose disclosure is required by law or by a competent judicial or regulatory authority (subject to informing the other Party beforehand to the extent permitted by law).

04Duration

The confidentiality obligations under this clause shall remain in force for a period of five (5) years from the signing of this contract, including in the event of termination or non-execution of the project.

05Applicable Law and Jurisdiction

This clause is governed by Swiss law. Any dispute relating to the interpretation or performance of this clause shall be submitted to the exclusive jurisdiction of the courts of the Canton of Geneva, subject to a prior amicable settlement between the Parties.

Acceptance

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By LUNIFAI
Lukas Yu Manwaring
Lukas Yu Manwaring signature
Founder · LUNIFAI · August 05, 2026
By Wice It Up
Michael Murphy
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